For Mejuri's 2023 Holiday Campaign, the creative team proposed a two-part concept around celebratory vignettes and moments of indulgence. The copy was critical in bringing meaning, relatability, and humor to each scenario captured in the imagery. The campaign taglines, 'That's The Spirit' and 'Give A Little, Live A Little,' speaks to celebration and gifting in a fun and unexpected way. This was a 360-degree campaign with placements across all customer touchpoints, from the website to retail.