Ongoing 360 Marketing Support

I've had the privilege of freelancing for Holt Renfrew, the iconic Canadian retailer for designer fashion. I was assigned several projects to support their ongoing marketing initiatives, from in-store events, style roundups, and new brand launches via their H-Project, their sub-category that aims to spotlight luxury brands making a positive impact. I was responsible for writing copy across all the channel assets, from in-store to web and email to social. This variety of work was exciting as I got to play within different brand worlds while ensuring the Holt Renfrew TOV was infused into every element of a copy.