For Mejuri's limited-edition summer launch, Gelato Charlotte, the creative team was tasked with bringing the collection to life in a fun and fresh way. The 360-degree campaign includes tease, launch, and sustain stages and two exciting IRL pop-ups in New York City and London. As the copywriter on the project, I was responsible for conceiving the main tagline, 'Find Your Flavor', and crafting copy for all campaign touchpoints, including OOH wild postings and pop-up signage. The tease graphic, in particular, received praise for its cheeky copy line, 'We're not going to sugarcoat this.'