In February 2024, Mejuri launched a limited-edition collaboration with cool-girl Scandi brand GANNI to celebrate community and friendship. Though the GANNI team owned the creative concept and handled the production, the Mejuri team was responsible for our owned channels to bring the collab story to life and showcase the amazing talent featured. From an email and social media campaign with a tease, launch, and sustain phase, in-store collection signage, and the creation of a new landing page on the website, I oversaw the copy across all touchpoints to ensure a cohesive narrative and blend Mejuri and GANNI's distinct TOV styles.