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Mejuri

Collectibles Vol. 2 

Art Direction & Design: Joel Louzado 

To build off the success of the previous Collectibles volume, Mejuri introduced a second volume featuring three limited-edition charms designed in collaboration with Briana King, Matilda Djerf & Nadya Okamoto. As the copywriter on the project, I was tasked with playing up the customizable nature of the collection, coming up with the tagline '100% You'. I also worked closely with our talent team to craft meaningful stories that speak to the inspiration behind each creator's charm design. 

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